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建设信息化军队、打赢信息化战争,核心是加快转变战斗力生成模式。主流媒体要进一步提升舆论引导力和影响力,可以说也有一个加快转变传播力生成模式的问题。在传媒形态深刻变化、媒体格局深刻调整的当下,主流媒体的传统传播力生成模式到底遭遇了哪些挑战,新的传播力生成模式又如何架构,这是一个值得探讨的理论命题和现实课题。
At the core of building an information-based army and winning the informatized war is accelerating the generation mode of transforming the combat effectiveness. Mainstream media should further enhance the guidance and influence of public opinion. It can be said that there is also a question of speeding up the generation mode of changing communicative power. At the moment of profound changes of the media form and profound adjustment of the media situation, what are the challenges of the mode of formation of the traditional media in the mainstream media and how to construct the new mode of the spread of power? This is a theoretical proposition and a realistic subject worth exploring.