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耐克赢得林书豪代言争夺战2月21日,有国内体育品牌企业相关负责人透露,尽管非常看好林书豪的商业价值,但美国体育品牌耐克还是先发制人,与林书豪成功续约。尽管此消息未得到耐克方面的确认,但网络上已经充斥着耐克公司专门为林书豪设计签名球鞋的新闻。据报道,此款球鞋鞋帮后面绣有“Lin”的字样。在耐克旗下,以个人名字命名产品系列的篮球运动员只有乔丹、科比和詹姆斯3人,耐克对林书豪的重视可见一斑。其实早在2010年8月耐克就签下林书豪,目前3年合同已经履行到了第二年。
Nike won Jeremiah endorsement battle On February 21, the relevant person in charge of domestic sports brand enterprises revealed that although very optimistic about the commercial value of Jeremy Lin, but the United States sports brand Nike or preemptive, and Jeremy Lin successful contract. Although the news has not been confirmed in terms of Nike, but the network has been filled with news of Nike specifically designed shoes for Jeremy Lin signature. It is reported that this section shoes behind the upper embroidered with “Lin ” message. Nike’s Nike, named after the personal name of the series of basketball players only Jordan, Bryant and James 3, Nike to Jeremy Lin’s attention is evident. In fact, as early as August 2010 Nike signed Jeremy Lin, the current three-year contract has been fulfilled for the second year.