论文部分内容阅读
在我国英语媒体对外传播的过程中,“传而不通”与“通而不受”的问题,要求我国英语媒体必须提升自身的对外传播能力、强化对外传播的针对性,重视品牌形象的打造,争取更多的资金投入并积极开展媒介合作,重视国际传播人才的培养与引进。只有如此,才能全方位提升我国英语媒体的对外传播竞争力,实现国际化发展。
In the process of external communication of English media in our country, the issue of “communication without connection” and “communication without limitation” requires that English media in our country must enhance their own external communication ability, strengthen the pertinence of external communication and emphasize the brand Build image, strive for more capital investment and actively carry out media cooperation, pay attention to the cultivation and introduction of international communication talents. Only in this way can we enhance the competitiveness of the foreign media of our English media in an all-round way and achieve international development.