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CUBA独树一帜的文化理念使得篮球文化在大学校园以及社会上掀起一股新的浪潮。为了进一步宣传CUBA品牌赛事,推动CUBA联赛的品牌文化建设,使其别具一格的文化特色和品牌优势发挥至最大价值,本文以品牌战略的角度为切入点进行研究和探讨。本文集中阐述了CUBA联赛的源起及发展,围绕CUBA联赛的核心理念,通过市场调研等方式,运用SWOT态势分析法对CUBA联赛如何进一步打造其赛事品牌文化进行了详细论述,并剖析了CUBA联赛现阶段的发展瓶颈和解决措施。
CUBA unique cultural concept makes the basketball culture in college campuses and the community set off a wave of new. In order to further promote CUBA brand tournament, promote CUBA brand culture construction, make its unique cultural characteristics and brand advantages to the maximum value, this article from the brand strategy point of view for research and discussion. This article focuses on the origins and development of the CUBA League, focusing on the core concepts of CUBA League, through market research and other means, the use of SWOT trend analysis CUBA League how to further create their event brand culture were discussed in detail and CUBA League Development Bottlenecks and Solutions at Present Stage.