与服装企业比,中国家纺企业的理念和思维模式落后很多,在构建营销渠道、创立品牌、开展国际合作方面许多企业还没有树立相应的意识,更谈不上实践操作。中国贸促会纺织行业分会副会长、中国家纺行业协会副会长杨兆华认为,家纺企业发展理念滞后及营销和品牌经营方面的不作为,会影响整个家纺行业的发展。中国家纺行业协会和“家纺展”有责任 Compared with garment enterprises, the concept and thinking mode of Chinese textile enterprises are far behind. Many enterprises have not established corresponding awareness in the construction of marketing channels, brand building and international cooperation, much less practical operation. Yang CCP, vice chairman of CCPIT Textile Industry Branch and vice president of China Home Textiles Industry Association, believes that the lagging development of textile enterprises and the omission of marketing and brand management will affect the development of the entire textile industry. China Textile Industry Association and “Home Textiles Exhibition ” has the responsibility