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2004年最早开播的一批省级台国际频道至今也有8年时间了,截止到2012年10月,开播国际频道的省级电视台数量也已经达到9家,但是,这些国际频道的海外发展态势并不像预期那样快速。无论从海外落地、节目入户、节目质量乃至传播力而言,都是缓慢推进,鲜有大突破。海外覆盖问题尽管国内电视台国际频道的覆盖手段比较多样,从直播卫星、IPTV再到有线电视网络,但事实上,依然存在“上天不下地,下地不入户,入户非主流”的问题。
As of October 2012, the number of provincial-level TV stations broadcasting international channels has also reached nine. However, the overseas development of these international channels is also Not as fast as expected. No matter from overseas landing, program home, program quality and even the spread of power, are slowly advancing, little breakthrough. Overseas Coverage Issues Although the coverage of international channels of domestic television stations is relatively diverse, ranging from direct broadcast satellites and IPTV to cable television networks, in fact, there still exist problems such as “no one lives in the sky, does not have access to the home, and does not have access to the home” .