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“商业奥运之父”美国人比特o尤伯罗斯运用各种商业措施成功地组织、筹划了第23届洛杉矶奥运会,创造了举办奥运会扭亏为盈的历史,开创了奥运会商业化的先河,为商业奥运的开创和发展提供了理论积累和实践经验,成为奥林匹克运动发展史上具有较大影响的重要人物。文章以历史为背景分析了尤伯罗斯商业奥运成功的原因,对其成功的客观因素进行了较为深刻的分析,充分考虑和挖掘了当时世界经济和奥林匹克运动的时代背景,从而剖析了尤伯罗斯成功的历史必然性。
“The Father of Business Olympics” “American Bit” You Burroughs used various commercial measures to successfully organize and plan the 23rd Los Angeles Olympic Games, created a history of turning around the Olympics, set a precedent for the commercialization of the Olympic Games, It has provided theoretical accumulation and practical experience for the establishment and development of the commercial Olympic Games and has become a major influential figure in the history of the Olympic Movement. Based on the historical background, the article analyzes the causes of the success of Ueberroth’s business-oriented Olympic Games, analyzes the objective factors of his success more profoundly, fully considers and excavates the time background of the world economy and the Olympic Movement at that time, The historical inevitability of success.