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房地产服务的差异化要比一般商品难。房地产服务创新是差异化竞争的利器。运用高科技手段加速升级服务差异化竞争力。服务差异化是服务企业面对较强的竞争对手而在服务内容、服务渠道和服务形象等方面采取有别于竞争对手而又突出自己特征,以战胜竞争对手,在服务市场立住脚跟的一种做法。目的是要通过服务差异化突出自己的优势,与竞争对手相区别。
Differentiation of real estate services than the average product difficult. Real estate service innovation is a weapon of difference competition. Use high-tech means to speed up the differentiation of service competitiveness. Service differentiation is the service enterprises face a strong competitor in the service content, service channels and service image to take different from competitors but also highlight their own characteristics to beat competitors in the service market to establish a heel Practice. The goal is to differentiate yourself from your competitors by differentiating your services by highlighting your strengths.