面对现代传媒市场的激烈竞争和新媒体新业态的巨大冲击,同时又受到自身人才短缺、受众规模较小、传播范围限制、资金实力不足、经营创收来源单一等短板因素的制约,基层广播电视台的生存空间日趋狭窄,发展面临着重重压力。如何在坚持新闻宣传主业定位的前提下,突破这一瓶颈问题,把基层广播电视台做大做强,这是当前广电系统亟需思考的一个非常重要的 Faced with the fierce competition in the modern media market and the huge impact of new media and new formats, it is also constrained by short-board factors such as its own talent shortage, limited audience size, limited scope of communication, lack of financial strength and a single source of operating revenue. Grass- The living space of television stations is becoming narrower and the development is under heavy pressure. How to break through this bottleneck problem and make grassroots radio and television stations bigger and stronger under the precondition of upholding the positioning of the main business of press and publicity is a very important issue that the radio and television system urgently needs thinking