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文化产业与旅游产业的融合发展推动了文化旅游产业的生成,而本文从襄阳诸葛亮文化旅游品牌建设的优势开始分析,展示了襄阳诸葛亮文化旅游品牌建设的主要内容,对襄阳诸葛亮文化旅游品牌内涵的深入剖析,研究诸葛亮文化旅游品牌建设对襄阳市的意义,以及分析出诸葛亮文化旅游品牌建设存在的问题,提出襄阳市诸葛亮文化旅游品牌建设的问题主要集中在文化旅游品牌形象的建设上,科学地
The integration of culture industry and tourism industry has promoted the formation of cultural tourism industry. This article analyzes the advantages of Zhuge Liang cultural tourism brand in Xiangyang, and presents the main contents of the construction of cultural tourism brand of Zhuge Liang in Xiangyang. In-depth analysis of Zhuge Liang cultural tourism brand building on the meaning of Xiangyang City, as well as analysis of Zhu Geliang cultural tourism brand building problems, proposed Xiangyang Zhuge Liang cultural tourism brand building is mainly focused on the construction of cultural tourism brand image, scientifically