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至今,我们还有许多人(包括不少企业家和管体育的官员们),根本不知体育经济为何物,或是对体育经济的全部理解,仅只限于“叫花子要小钱”式的拉赞助。其实,体育经济的内涵深得很,广得很,就目前国情而言,可做的事情也多得很,可以说,体育事业自身,就应该也可以是一个敛钱生财的聚宝盆,而不该是一只瘪着肚子,满脸菜色的讨饭篮子。为开拓诸位思路计,作为启蒙教材,由中国社科院中东经济研究所副主任杨光先生编译的这篇文章值得一读。
So far, many of us (including many entrepreneurs and officials in charge of sports) have no idea what the sport economy or the full understanding of the sports economy is limited to “sponsor” . In fact, the connotation of the sports economy is very, very wide. In terms of the current national conditions, there are quite a few things that can be done. It can be said that the sports industry itself can also be a cornucopia that sucks money for making money instead of Is a deflated stomach, face dish dishes to discuss the basket. In order to develop your ideas, this essay, compiled by Mr. Yang Guang, deputy director of the Institute of Middle East Economics of the Chinese Academy of Social Sciences, is worth reading as an enlightening textbook.