广告业是对社会经济、环境变化最敏感的行业,经济的好坏、技术的变化、环境的变化,广告公司都会有特别直接的感受,对广告业来说,适应变化是永恒的主题。《中国广告》:广告公司如何完成自己的华丽转身,既不背离自己以前的业务,又能使核心价值得到客户的承认。黄升民:整个广告业的呈现是多种多样的,有的公司搞创意制作、服务咨询,有的公司搞综合代理,有的公司搞活动营销,所以首先要对广告公司下个定义。广告的经营变化是十多年来争论不休的话题。广告公司属于服务业,具体而言是属于商业信息服务业,这也是广告公司自身的行业定位。广告业是对社会经济、环境变化最敏感的 Advertising industry is the industry that is most sensitive to the changes of social economy and environment. The economy is good or bad, the technology is changed, the environment is changed, advertising companies have a special direct feeling. To the advertising industry, adapting to change is the eternal theme. “China Advertising”: how advertising companies to turn their gorgeous turn around, without departure from their previous business, but also make the core value of the client’s recognition. Huang Shengmin: The entire advertising industry is a variety of presentations, and some companies engage in creative production, service consulting, and some companies engage in comprehensive agency, and some companies engaged in marketing activities, so the first definition of the next advertising company. Advertising business change is more than a decade endless debate topic. Advertising companies belong to the service industry, in particular, is a commercial information service industry, which is the advertising industry’s own positioning. The advertising industry is the most sensitive to social and economic changes