“淘宝村”是指网商数量达到当地家庭户数的10%以上,且电子商务年交易规模达到1000万元以上的村庄。据阿里巴巴集团研究中心统计,截至2014年底,国内已经认定的“淘宝村”67个,其中山东省菏泽市曹县大集镇有丁楼村、张庄村等5个行政村被阿里巴巴认定为“淘宝村”。大集乡地处曹县县城东南15公里,是一个以种植业为主的乡镇,位置较为偏僻,经济相对落后。丁楼村位于大集乡政府驻地南3公里处,村 “Taobao Village ” refers to villages where the number of online merchants reaches more than 10% of the number of local households and the annual scale of e-commerce reaches more than 10 million yuan. According to the statistics of Alibaba Group Research Center, as of the end of 2014, there are 67 “Taobao villages” in China, including 5 administrative villages including Dinglou Village and Zhangzhuang Village in Daci Town, Caoxian County, Shandong Province, which were identified as Alibaba “Taobao village ”. Datiji Township is located 15 kilometers southeast of Caoxian County, is a farming-oriented township, the location is more remote, the economy is relatively backward. Ding House Village is located in Daci Township Government resident 3 kilometers south of the village