当今传媒行业正在发生深刻变革,新媒体对传统媒体的冲击日益明显。传统媒体的受众规模不断缩小,话语权逐年下降,经营收入普遍下滑。以移动互联网为载体的新媒体,正在成为信息传播的制高点、思想交锋的主阵地、舆论斗争的主战场。传统媒体急需突破困境,找到新的发展路径。 The media industry is undergoing profound changes nowadays, and the impact of new media on traditional media is increasingly obvious. The size of the audience of traditional media has been shrinking, the right to speak declined year by year, and the operating income generally dropped. New media based on mobile internet are becoming the high ground of information dissemination, the main battlefield of ideological confrontation and the main battlefield of public opinion struggle. The traditional media urgently needs to break through the predicament and find a new path of development.