论文部分内容阅读
随着我国各领域的快速稳定发展,各行各业为满足自身更好的发展,抓住时代机遇,对广告领域的关注度也在日益提高。同时伴随近年来我国取得的各项成就,在世界上也受到了越来越广泛的关注,这也为平面广告的设计带来新的革新理念。现阶段在广告设计当中人们常见到浓郁的中国画元素表现其中,不仅为我国的国画带来了更为广阔的展示舞台,同时也为广告设计行业带来了新的机遇。笔者将在文章中对国画元素如何有效的融入广告设计当中提出了几点建议,希望通过一定的介绍分析为广告行业带来更好的发展思路。
With the rapid and steady development in various fields in our country, all trades and occupations are increasingly paying attention to the field of advertising in order to meet their own better development and seize the opportunities in the times. At the same time, with the achievements made in our country in recent years, it has also drawn more and more attention in the world. This has brought new ideas for the design of print ads. At present, people often see rich elements of Chinese painting in the design of advertisements, which not only brings a broader exhibition stage for Chinese painting, but also brings new opportunities for the advertising design industry. I will put some suggestions on how to effectively integrate Chinese painting elements into the advertisement design in the article, hoping to bring better development ideas to the advertising industry through certain introduction and analysis.