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“自媒体”平台具有的即时性、主体性和实体性特征,既突出强调了传播者的功能地位,又塑造了新媒介时代传播活动的当代形态,还显示了对国民媒介素养提高所产生的积极的助推作用。然而,自媒体时代的传播活动及管理模式,常与“自组织”运行过程十分相似,这导引着意见领袖向组织“能人形象”的角色功能转变。同时,伴随着“自媒体”传播活动的进行,新一轮的话语权力分配活动也相伴展开,并由此带来了新的话语权力忧思。论题据此而发出警示:提倡合度的价值理性、整合的伦理意识及现代科学精神,以维护和扩大自媒体时代在“话语平权”等方面取得的实质性成果。
The immediacy, subjectivity and substantive characteristics possessed by the platform of self-media not only emphasize the function position of communicators, but also shape the contemporary forms of communication activities in the new media era. It also shows that the promotion of national media literacy Produce a positive boost. However, the communication activities and management patterns in the media age are often very similar to the “self-organization” process, which leads the opinion leaders to change their roles and functions in the organization “talent image ”. At the same time, a new round of discourse power distribution activities accompanied the spread of “self-media” activities accompanied by new discourse worries. On the basis of this, the thesis sends out warnings: advocating the value rationality of conformity, the ethical awareness of integration and the spirit of modern science in order to safeguard and expand the substantive achievements made in the “equal rights of discourse” since the media age.