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21世纪,期刊的竞争已转化为品牌的竞争,做期刊在某种意义上说就是在做品牌。行政学院类学报要获得发展,必须要实施品牌战略。其途径为:明确的办刊宗旨;特色化的栏目设置;高品位的学术风格;优秀的期刊主编;精湛的编辑质量和规范的管理制度。唯有如此,行政学院类学报才具有竞争力,才会在学术理论期刊中独树一帜。
In the 21st century, the competition of journals has been transformed into the competition of brands. In a sense, journals do brand. In order to gain the development of the journal of administrative institutes, we must implement the brand strategy. Its approach is: a clear purpose of running a journal; featured column settings; high grade academic style; excellent journal editor; superb editing quality and standard management system. Only in this way can the Journal of Administrative Sciences be competitive and unique in academic periodicals.