论文部分内容阅读
洗发水的电视广告好像永远离不开青春靓丽的美女加长发飘飘的模式 ,看得多了 ,反而让人印象模糊。最先改变创意思路的好像是“飘柔” ,它们已经不再局限于功能诉求 ,而是把头发柔顺与心理体验结合起来 ,主打“自信”的主题。一头秀发不仅仅是为了舒服和健康 ,更应该是一种心理
Shampoo TV ads always seem to be inseparable from the beautiful young girls plus fluttering hair pattern, see more, but people are blurred. The first change of creative thinking seems like “Rejoice”, they are no longer confined to the functional appeal, but the hair supple and psychological experience combined, the main hit “self-confidence” theme. A hair is not just comfortable and healthy, it should be a psychological