论文部分内容阅读
由于农药企业数量增多、国家对农药企业调控政策的改革以及环境保护要求的提高、产品的高度同质化等原因使中小型农药企业的生存环境日趋恶劣。中小型农药企业与大型国有企业相比在科研实力、资金实力、管理水平等方面都不占优势的情况下,如何提高自己的核心竞争力?新型农药创制已经很困难了,因此目前农药企业之间的竞争多集中在团队之间的竞争,在团队之间的竞争中营销团队的执行力的竞争是竞争的核心。如何做好企业销售人员的选拔与管理并打造高效的营销团队,成为企业的一大重要任务。营销团队的构建具体包括以下几个关键环节。
Due to the increase in the number of pesticide enterprises, the state’s regulatory environment for pesticide enterprises and the improvement of environmental protection requirements and the high degree of homogeneity of products make the living environment of small and medium pesticide enterprises worse and worse. How to improve their core competitiveness under the condition of scientific research strength, financial strength, management level, etc., compared with large-scale state-owned enterprises? The establishment of new-type pesticides has been very difficult, so the current pesticide enterprises The competition between the groups is mainly concentrated on the competition among the teams. The competition of the marketing team in the competition among the teams is the core of the competition. How to do a good job in the selection and management of enterprise sales staff and create an efficient marketing team has become a major task of the enterprise. The construction of marketing team specifically includes the following key links.