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近年来农家乐作为一种新兴的旅游休闲形式逐渐流行起来了,它是农民向城市现代人提供的回归自然、返璞归真的一个休闲场所,现代城市人由此可以放松身心、愉悦精神。随着经济的发展,人们对此也越来越喜爱。通过对农家乐旅游的基本现状的研究,发现一些问题,从而提出一些相配套的市场营销策略及措施。目的是实现旅游业健康、高效、快乐的成长。
In recent years, peasant music has become popular as a new form of tourism and leisure. It is a leisure place for peasants to return to nature and back to nature for modern urban people. Therefore, modern urban people can relax and enjoy themselves. With economic development, people are more and more like this. Through the study of the basic status quo of farm tourism, I found some problems, and put forward some corresponding marketing strategies and measures. The purpose is to achieve a healthy, efficient and happy growth of tourism.