“孝”是中国传统文化的基础和核心。中央电视台的公益广告很好地阐释了这一传统美德。文章依据央视播出的和孝有关的公益广告,解析了中国传统孝文化的内涵,当代孝观念的误区,行孝的方法以及弘扬孝文化在当今社会的重要现实意义。 “Filial piety” is the foundation and core of Chinese traditional culture. CCTV's public service announcements illustrate this traditional virtue well. The article analyzes the connotation of Chinese traditional filial piety culture, the misunderstanding of contemporary filial piety, the method of filial piety and the important practical significance of carrying forward filial piety culture in our society today.