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长期以来,旅游购物开发一直是我国旅游产业发展中的薄弱环节。本文运用旅游购物理论框架对汉中旅游购物市场调查,发现存在如下问题:购物产品缺乏特色、开发层次较低;购物环境及设施欠缺;服务水平低下。因此,必须树立大旅游商品概念,加强购物产品开发,优化旅游购物市场环境,提高服务人员的素质等。
For a long time, tourism shopping development has been the weak link in the development of China’s tourism industry. This article uses tourism shopping theory framework to investigate the tourism shopping market in Hanzhong and finds the following problems: the lack of features of shopping products, the low level of development, the lack of shopping environment and facilities, and the low level of service. Therefore, we must establish the concept of big travel products, strengthen the development of shopping products, optimize the tourism and shopping market environment, and improve the quality of service personnel.