论文部分内容阅读
上海市第17届优秀广告作品展评赛评出了130件获奖作品(商业类广告63件,公益类广告67件),其中,一等奖10件,二等奖21件,三等奖41件,优秀奖58件。本届展评赛分商业广告和公益广告两大类。年度奖作品是在2009年7月1日—2010年6月30日间在媒体上发布过的广告作品。本次展评赛设立2011年上海广告业特别贡献奖,由邵隆图领衔的九木传盛广告有限公司修改设计了2010年上海世博会吉祥物——海宝;由陈海汶率领的上海三亚文化传播有限公司创作团队主拍、主编了中华民族人文专题《和谐中华——中国56个民族剪影》;由沈赞臣领导
The 17th Excellent Advertising Exhibition in Shanghai appraised 130 winning entries (63 commercial advertisements, 67 public service advertisements), including 10 first prizes, 21 second prizes, and the third prize 41 Pieces, 58 excellent awards. This year’s exhibition evaluation points commercial advertising and public service ads two categories. The annual award-winning works are commercials published in the media from July 1, 2009 to June 30, 2010. This exhibition set up the 2011 Shanghai Advertising Special Contribution Award, led by Shaolongtu Jiamusheng Sheng Advertising Co., Ltd. modified the design of the 2010 Shanghai World Expo mascot - Hypertherm; led by Chen Haiwen Sanya, Shanghai Cultural Communications Limited The main creative team of the film, edited the Humane Humanities topic “Harmonious China - China’s 56 ethnic silhouettes”; headed by Shen Ya-chen