由于国家政策的倾斜扶持,我国三四级市场总量在不断增大,其经济实力与消费潜力也获得相应增长。同时,三四线目标消费人群也相对分散,区域特征明显,消费理念、媒体接触习惯与一二线城市大不相同。其市场消费既注重实惠, Due to the tilt support of national policies, the total market of 34th tier cities in our country is constantly increasing, and their economic strength and consumption potential have also been correspondingly increased. At the same time, the target consumer groups in the three or four lines are also relatively dispersed with obvious regional characteristics. Consumer attitudes and media exposure habits are quite different from those in the first and second tier cities. Its market consumption not only pay attention to benefits,