体育新闻兼有纪实性和娱乐性两种特征,这种特征在足球赛事新闻报道中更是体现得淋漓尽致。无论是何种媒体,无一不在足球新闻报道中展现出一种共性:为解说赛事而提供数据与图像,也为吸引观众而使用娱乐性的语言。本文立足于足球新闻报道,分析足球新闻中经常使用的特色词汇,并深入挖掘这些个性词汇使用的原因。 Sports news both documentary and entertaining two characteristics, this feature is reflected in the news of football matches is most vividly. No matter what kind of media, they all show a common feature in the news coverage of football: providing data and images for the interpretation of events, and also entertaining language to attract viewers. This article based on football news reports, analysis of football news frequently used in the characteristics of vocabulary, and dig deeper into the reasons for the use of these individual terms.