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[会议论文] 作者：Peng Xueying,Bu Huimei,
来源：华人学者营销协会,对外经济贸易大学 年份：2017
Time-honored brand is a representative product on the basis of Chinese culture,however substantial time-honored brands are aging and even dying out,as well as the amount is decreasing sharply.The fund...
[会议论文] 作者：Shi Wei,Shi Guicheng,Bu Huimei,
来源：华人学者营销协会,上海财经大学商学院,上海市市场学会 年份：2018
Smart phone apps are playing an important role in our daily life.Previous researches suggested that strong customer relationships enhance customerspurchase intention and sales effectiveness.However,li...
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