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The Role of Consumption Type on the “Looking” of Future-Directed Direction A Construal-Level Perspec
[会议论文] 作者：Yun He,Shichang Liang,Meirong Yuan,Xuebing Dong,
来源：华人学者营销协会,对外经济贸易大学 年份：2017
This research investigates the effect of consumption type on how consumers “look” the direction(up vs.down)through their minds eye.Basing on construal-level and visual perception theories,we propose t...
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