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Investigating the Impact of Reward Point Promotions on Consumer Purchase Behavior across Multiple Pr
[会议论文] 作者：QiangLu[1]JunjiXiao[2],
来源：2013年JMS第十届中国营销科学学术年会暨博士生论坛 年份：2013
As retail reward programs experience growing consumer participation,retailers have started to replace traditional price discounts with item-based reward pro...
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