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[会议论文] 作者:Mohammad M.Rahman,Philip J.Rosenberger III,Jin Ho Yun,S(o)ren K(o)cher,Mauro Jos(e) de Oliveira, 来源:香港城市大学,中国石油大学,加州大学河滨分校,伊利诺伊大学厄巴纳-香槟分校 年份:2016
As the growth in the sport fandom format of sports consumers in China continues to emerge as an important segment in marketing literature,understanding what drives fan engagement behaviour has recentl...
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