博物馆进入掌上时代--南京古生物博物馆微传播自媒体平台发展探究

来源 :第二届全国地质古生物科普工作研讨会 | 被引量 : 0次 | 上传用户:LUXU_ZHANG
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南京古生物博物馆2012年6月21日开通新浪官方微博,2014年3月7日开通微信公众号服务,微博和微信已成为该馆实现科学传播功能的重要窗口。通过微博平台,用户不仅可以了解博物馆的基本场馆信息,博物馆还会及时的将最新展讯和活动资讯传送给大家,并借助公众关心的与地质古生物相关的社会议题,引导公众开放讨论,揭露背后的科学知识。而在该馆微信公众号服务中,用户通过智能手机则可实现馆内的自助语音导览服务,提高公众博物馆的参观质量。
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