基于价值视角的中国羊绒产业现状、问题及营销对策

来源 :香港城市大学,中国石油大学,加州大学河滨分校,伊利诺伊大学厄巴纳-香槟分校 | 被引量 : 0次 | 上传用户：wangtao7897

【摘要】

：

运用产业价值链分析方法从价值增值视角,剖析中国羊绒产业链主要环节资源发展现状,通过对山羊养殖总体规模、绒山羊养殖繁育区域结构、种绒山羊场年末存栏区域规模、羊绒原料生产资源、羊绒原料区域结构、羊绒制品生产加工、羊绒制品市场竞争及羊绒制品分销渠道等诸环节分析,发现制约羊绒产业价值有效提升的问题及原因,提出在提高绒山羊繁育质量基础上,整合羊绒生产加工企业、创建羊绒品牌文化、实施整体产品层次化设计战略、实

【作者】

：

赵春雷

【机构】

：

吉林农业大学经济管理学院

【出处】

：

香港城市大学,中国石油大学,加州大学河滨分校,伊利诺伊大学厄巴纳-香槟分校

【发表日期】

：

2016年4期

【关键词】

：

羊绒产业营销策略品牌管理产品开发价值链

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基于价值视角的中国羊绒产业现状、问题及营销对策

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