Humble Opinions on Restaurants O2O Marketing

来源 :香港城市大学,中国石油大学,加州大学河滨分校,伊利诺伊大学厄巴纳-香槟分校 | 被引量 : 0次 | 上传用户:sunzzy120
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  0nling,restaurants O2O can complete the auxiliary of repast,such as reservation,ordering and payment; Offline,the customers can demand enjoining the food either at home or in the restaurants.The existing restaurants O2O models are mainly with the aid of third party platform and self-building.But the consubstantial trend and single means can not satisfy the personalized demand.Facing the changes of the new market and technology,the restaurants need a new market positioning to satisfy the new demands by efficient value chain and omnidirectional extension.This process requires the perfection of honesty system and the improvement of infrastructure and it can seek the effect of a local business district to cultivate the market.
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