Game-theoretic Models of Marketing Decisions in Supply Chains

来源 :第八届工业与应用数学国际大会 | 被引量 : 0次 | 上传用户：hyhlj

【摘要】

：

　　This talk shall give an overview on the application of game-theoretic models to analyze the behavior of supply chain members.As decisions in supply chains a

【作者】

：

AustGerhard;

【机构】

：

TU Dresden

【出处】

：

第八届工业与应用数学国际大会

【发表日期】

：

2015年期

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　　This talk shall give an overview on the application of game-theoretic models to analyze the behavior of supply chain members.As decisions in supply chains are highly interdependent and often impact the profit of the remaining echelons,game theory has proven to be an adequate instrument to determine the companies'best strategies.

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Game-theoretic Models of Marketing Decisions in Supply Chains

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