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随着改革开放的不断深入和人们对纪念馆需求的日益多元化,纪念馆加强与市场经济相适应的市场营销,是提升自我价值、提高社会竞争力、增强生命力的重要途径。本文对纪念馆与市场营销的关系、纪念馆市场营销的特性、纪念馆市场营销SWOT分析、纪念馆市场营销策略、纪念馆市场营销实例概述5个方面进行理论和实践探讨。
With the continuous deepening of reform and opening up and the ever-increasing demand for memorials, the memorial hall to enhance marketing in line with the market economy is an important way to enhance self-worth, enhance social competitiveness and enhance vitality. This article discusses the relationship between memorial hall and marketing, the characteristics of memorial hall marketing, memorial hall marketing SWOT analysis, memorial hall marketing strategy, and memorial hall marketing case overview.