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民俗文化作为非物质遗产,在其利用的过程中必然面临各种挑战。民俗旅游作为一种别具特色的旅游形式,相对于其他旅游形式而言,具有开发利用门槛低,开发成本低,消费水平较低的特点,因而一般发展速度较快,质量不高;而且由于其开发利用涉及非物质遗产的保护问题,所以争议较多。本文主要通过对民俗旅游和非物质遗产内涵的界定和相互影响方面的分析,提出使二者和谐共存的建议,并以孔孟之乡——曲阜、邹城为例进行进一步的分析,以期为当地旅游业发展提供一点借鉴。
As an immaterial heritage, folk culture is bound to face various challenges in its utilization. Compared with other forms of tourism, folk custom tourism has the characteristics of low threshold of development and utilization, low development cost and low level of consumption compared with other forms of tourism. Therefore, folk-custom tourism generally develops rapidly and has low quality. Its development and utilization involves the protection of intangible heritage issues, so controversial. Based on the analysis of the definition and mutual influence of the connotation of folklore tourism and intangible heritage, this paper puts forward the suggestion of making the two coexist harmoniously. Taking the townships of Confucius and Mencius - Qufu and Zoucheng as examples, Provide a reference for the development of local tourism.