Online electronic word of mouth(eWOM)has become an important issue among firms that are in need to improve marketing communications for business growth.By using message-based approach,firms can identi
The fundamental argument of the resource-based view of strategy is that firms have different resources which explain differences in their performance.Initially this views focus was on the resources wh
The purpose of this paper is to explore the role of strategic attributes of CSR on brand equity from consumer perspective.The strategic attributes of CSR we focused are centrality,proactivity,voluntar
Customer complaints has been a study focus for quite a long time,however,previous research are mainly based on the level of individual customer.Group customer complaints remain unclear.
Most literature suggests that consumers are happier when they spend their money on experience,rather than material purchases,on the premise that consumers may evaluate material possessions largely on
Cause-related marketing(CRM)is a powerful marketing tool for building positive corporate image and generating favorable consumers responses.
Guanxi is a complex phenomenon that allows to understand how interpersonal connections and reciprocal exchange of favors work in various spheres of Chinese peoples life(Chen,Chen and Huang,2013).
Academia tend to keep the view that vision is a long-term expression for enterprise and it will not change,but whether the vision is really immutable? This study used content analysis to make a compar
本论文以电商平台上的男士钱包为例,通过对淘宝,天猫,天猫电器,全球购四家电子商务平台在2014年6月4日至2014年7月4日,近30天时间里收集到的4389家店铺男士钱包的数据,运用搜索引擎技术对此四家电子商务平台的数据进行大量的统计分析。数据中包括27家全球购店铺,2家全球购店铺,3065家淘宝店铺,1295家天猫店铺,32个销售区域,716个品牌。对这些数据的分析得到相关行业的店铺走势、品牌款
企业伪善已经成为基于利益相关者的企业社会责任理论(CSR)下"义"与"利"二元对立的必然结果，导致企业伪善研究走向技术化消解伪善感知的歧途.要治理企业伪善，必须把CSR理论根植于对不断变化的企业与社会关系的宏观理解之上.据此，我们以结构主义社会学、符号互动论和社交媒体互动等理论成果，解读中国社会的两大巨变所造成的公众伦理意识与企业伦理提供水平之间的鸿沟：一是现代化及全球化内生的工具理性和中国传统价