葫芦艺术作为聊城市民间艺术的优秀代表,引起了社会的关注。本论文立足于聊城市葫芦工艺品的文化价值,在阐释了葫芦工艺品文化内涵的同时,从现阶段葫芦工艺品的营销策略优劣出发,挖掘葫芦工艺品的文化价值并适时提出相应的营销策略,打造聊城市葫芦工艺品的品牌,使其作为一门民间工艺不断得以传承、创新、发展。 Hulu art as the outstanding representative of folk arts in Liaocheng, aroused the concern of the community. Based on the cultural value of gourd handicrafts in Liaocheng City, this paper illustrates the cultural connotation of gourd handicrafts at the same time, starting from the pros and cons of gourd handicrafts marketing strategy at the present stage, digging the cultural value of gourd handicrafts and put forward appropriate marketing strategies to create chat City gourd handicrafts brand, so that it can continue as a folk craft heritage, innovation and development.