本文结合旅游业发展过程中的产业潜力要素,运用生产函数的随机前沿技术分析了我国旅游企业技术效率的区域差异及影响因素。研究结果表明,我国旅游企业技术效率存在显著区域差异,基本呈现出东部较强、中西部较弱的态势,并受到旅游业内在成长潜力、市场扩张潜力和可持续发展潜力及其组成因素的影响。最后,文章对此做了进一步的分析,并提出了提升旅游业发展水平的措施。 This paper analyzes the regional differences and influencing factors of technical efficiency of tourism enterprises in our country by using the stochastic frontier technology of production function in combination with the potential elements of industries in the process of tourism development. The results show that there are significant regional differences in technical efficiency of tourism enterprises in our country, presenting a strong east and weak western midwest and are affected by the potential growth potential of the tourism industry, the potential for market expansion, the potential for sustainable development and its composition . Finally, the article made a further analysis, and proposed measures to enhance the level of tourism development.