【摘 要】
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The location disclosure behavior on social networks could be regarded as an information disclosure or a natural eWOM behavior.WeChat is one of the most wide
【机 构】
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CorrespondingauthoratSchoolofEconomicsandBusinessAdministration,ChongqingUniversitySchoolofEconomics
【出 处】
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2017“互联网+、大数据与商业创新国际会议”
论文部分内容阅读
The location disclosure behavior on social networks could be regarded as an information disclosure or a natural eWOM behavior.WeChat is one of the most widely used social networks in China.WeChat may induce a better eWOM effect, as it characterized by strong ties among users.According to the uniqueness of WeChat, this study aims to investigate location disclosure behavior of WeChat users and the reasons behind it.Based on the concept of face and social influence theory, desire to gain face, social norm and trust are found to have significant positive effects on WeChat users intention to disclose location information.Moreover, this study further confirmed trust transfer theory and found that transfer could occur from trust in SNS members to trust in SNS provider.Finally, both theoretical contributions and practical implications are discussed.
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