The non-profit industry in China is booming with an increasing number of people getting involved into charitable-related actives(Liu,2015; Lin and Huang,2017)either by donating or raising money for a cause.As a result,the whole Chinese non-profit sector is witnessing the proliferation of what Feng and Kang(2014)called microphilanthropy: a bottom up philanthropic model in which philanthropic activities begin with small efforts initiated by the public(p.183).