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本文研究了广告宣传的公司治理效应，结果表明广告宣传能够通过提升股票流动性完善公司治理，这一结果既为广告宣传的研究和实践提供了全新的视角，也为广告宣传作为上市公司外部治理机制提供了实证经验。
广告宣传的公司治理效应--基于我国上市公司的实证分析
【摘 要】
：
本文研究了广告宣传的公司治理效应，结果表明广告宣传能够通过提升股票流动性完善公司治理，这一结果既为广告宣传的研究和实践提供了全新的视角，也为广告宣传作为上市公司外部治理机制提供了实证经验。
【机 构】
：
山东大学经济学院,济南250100
【出 处】
：
南开大学
【发表日期】
：
2013年1期
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