无偿献血者是血站工作的主体,关注献血者的人性思考和情感关怀在很大程度上对献血者队伍的巩固和发展有着重要作用。在应用马斯洛需要层次理论中所提到的生理需求、安全需求、社交需求、尊重需求以及自我实现需求来对无偿献血者的“献血动机”进行分析中发现,很好地掌握与应用该理论对促使中国无偿献血事业的长久发展有着积极影响。 Gratis blood donors are the main body of blood work, focusing on the blood of human thinking and emotional care to a large extent, the blood donor team to consolidate and develop an important role. The analysis of the “blood donation motivation” of the unpaid blood donors by applying the physiological needs, safety needs, social needs, respect needs and self-actualization needs mentioned in the Maslow’s hierarchy of needs found that having a good understanding of the The application of this theory has a positive impact on the long-term development of China’s unpaid blood donation program.