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In the Internet age, cell phones, mobile Intemet has not just unilateral function of the individual.In the era of mobile Internet, its purpose is to let anyone through any kind of physical network conveniently obtain any kind of informative services, and be able to interact with others.Modem society is an information era which is full of different kinds of messages.Network media plays a more and more significant role in promoting the themes of our age and propagating advanced model.Network positive propaganda should pay attention to mobilize many communication means, so as to realize the two-way interaction between the audience and the communicators, the disseminator and the disseminator.