【摘 要】
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With the rapid development of the network,micro-charity as a kind of new public participation pattern begins to appear in peoples field of vision.The difference with traditional charity is that,people
【机 构】
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School of Management,Huazhong University of Science and Technology
【出 处】
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香港城市大学,中国石油大学,加州大学河滨分校,伊利诺伊大学厄巴纳-香槟分校
论文部分内容阅读
With the rapid development of the network,micro-charity as a kind of new public participation pattern begins to appear in peoples field of vision.The difference with traditional charity is that,people are highly involved when they participate in micro-charity.People can publish online comments in the process of micro-charity issues.We took the Sina Weibo micro-charity platform as the research object,selected personal assistance issues that were finished.We analyzed the characteristics of online comments of these micro-charity issues.Then we used linear regression model and structural equation model to analyze the relationship between online comments and donors decision,and the influence of micro-charity online comments on the decision making of the donors.This research can provide guidance for the value creation of micro public service organizations.
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