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Marks and Spencer is a major British multinational retailer headquartered in the City of Westmin-ster，London. The speciality of this company is the selling of clothing，home products and luxu-ry food products. M&S was founded in 1884 by Michael Marks and Thomas Spencer in Leeds. The company began to sell branded goods like Kelloggs Corn Flakes in No-vember 2008. The significant growth of Marks and Spencer has touched the sky by opening 979 stores across the U.K. including 615 that only sell food products. This thesis focuses on the strategic management of marks and spencer company .The main re-search problem was to make an in-depth analysis of its marketing strategy and how to implement it. The method that has been used was a “Qualitative Research” by analyzing their company data ，annual reports and making interviews with the manager，staff’s and customers in how to imple-ment it. The thesis starts with a general introduction and some background information of this thesis work. The theoretical part，describes the definition methodology result ，process，benefit and challenge of strategic management .In the practical part，an exhaustive SWOT analysis of the company’s is made The result shows a clear image of the process of strategic management by Marks and Spencer . Some recommendations made for Marks and Spencer help to improve their sustainable devel-opments and support a vivid example for many companies.