论文部分内容阅读
Near to 95% of Mexican restaurants had to close during the quarantine(（Mendoza,2020）meanwhile65% of restaurants in Mexico will ‘die’ or have ‘high risk of bankruptcy’ due to,directly affecting two million 187 thousand jobs coronavirus（Forbes,2020）and,with an accelerated spreading of coronavirus,the sector has seen an unprecedented drop in demand because of the progressively loss of confidence in the consumer.In Tlaxcala the industry was also severely affected,and it has been difficult for restaurants in this region to face the crisis without a certain way to face it,strategically speaking.This paper argues that micro,small and medium enterprise（MSME’s）owners and managers could aim for a more proactive approach to incorporate strategies that be helpful to counter the negative effects caused by the crisis caused by the Covid-19 pandemic in the restaurant industry.To carry out the study,statistical data on Tlaxcala’s city restaurants was retrieved and analyzed in order to verify if the business owners and managers of these eateries were aware of strategies recommended for crisis,especially crisis management,business continuity plan and business process reengineering.Secondly,semi-structured interviews were applied with these subjects to identify similarities between the theory of these strategic management concepts and the strategies taken during the crisis in order to visualize the potential opportunities of incorporating these concepts to their operativity,while also incorporating to these study successful procedures used by these businesses that could help other restaurants during these critical times.The findings of these research show that there is room for improvement in the restaurant of Tlaxcala when it comes to strategies related to endure the crisis and,while chain restaurants possess a more structured plan to cope against the negative effects of the pandemic due to the assistance of their respective corporates,a small part of independent restaurants shown that their actions taken during the emergency were in some points similar to what the theory suggests.