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日前,国家烟草专卖局和国家质量监督检验检疫总局共同发布《中华人民共和国境内卷烟包装标识的规定》,明确要求,自2009年1月1日起,在我国境内生产的所有非出口卷烟和国外进口卷烟的条、盒包装必须在30%以上的区域印刷明显的健康警语,并禁止在卷烟包装体上使用诸如“低危害”、“淡味”、“柔和”和“低焦油”等语言。烟包外观设计的变化更替并非像出台相关规定这般简单,其对卷烟品牌的维护、消费者的接受程度等都提出了严峻挑战。为使烟包印刷企业了解《中华人民共和国境内卷烟包装标识的规定》,做好相应的准备工作,我们特将这一规定刊出,以飨读者。
Recently, the State Tobacco Monopoly Bureau and the General Administration of Quality Supervision, Inspection and Quarantine jointly issued “Regulations on the packaging of cigarettes in the People’s Republic of China,” clearly states that since January 1, 2009 onwards, all non-export cigarettes produced in our country and abroad Imported cigarettes, boxes and packages must be printed in 30% of the area obvious health warnings, and prohibit the use of such packages on the cigarette such as “low hazard”, “light”, “soft” and “Low tar” and other languages. Changes in the design of cigarette packets is not as simple as the introduction of the relevant provisions of the change, the maintenance of the cigarette brand, consumer acceptance and so pose a serious challenge. In order for the cigarette package printing enterprises to understand the “Regulations of the People’s Republic of China on cigarette packaging labels,” and make the appropriate preparation work, we especially publish this rule to readers.