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传统出版寿终正寝了吗?出路就在数字化转型吗?本文从实践中找答案,分析了大量数据,呈现了鲜活的实例,提出了多元化的转型方向和策略。据此认为,传统业务仍然一枝独秀可持续发展,数字化转型势在必行但长路漫漫,文化创意产业和实业也是可拓展的空间。四管其下,各取所需,足以引发同道思考。
Is Traditional Publishing a Dying? Way out Is Digital Transformation? In this paper, we seek answers from practice, analyze a large amount of data, present vivid examples, and propose diversified transformation directions and tactics. Accordingly, the traditional business is still thriving and sustainable development, digital transformation is imperative but long way to go, cultural and creative industries and industries is also a space for expansion. Under the four tubes, each takes its own needs, which is enough to trigger fellow-people thinking.