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出版社数字化是大势所趋,但是不同的出版社转型的路径和时机会存在一定差异。传统的NPV方法可能存在低估数字出版项目投资的价值,进而对出版社管理者的决策行为产生误导作用。对具有不确定性和管理柔性的投资项目,使用实物期权方法进行决策分析可能是明智的选择。
Digital publishing house is the trend of the times, but there are some differences in the path and timing of the different publishing houses. The traditional NPV method may underestimate the value of digital publishing project investment, and thus misleading the decision-making of publishing managers. For investment projects with uncertainty and managerial flexibility, it may be wise to use a real option approach to make a decision analysis.