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谣言是社会上一种普遍的舆论现象。一般说来,谣言通常是利用口语传播的方式进行扩散,但随着互联网的发展,网络的匿名性更加便利了谣言的传播,扩大了其影响能力。尤其是近几年来媒体一直非常重视危机传播的效果,因此,及时在传播过程当中将谣言终止,就十分有利于危机事件中的正面传播顺利进行。本文基于传播效果考虑,旨在梳理特殊传播环境中如何将谣言止于智者,将话语的主动权回归到真相中。
Rumors are a common phenomenon in public opinion in society. Generally, rumors spread through oral communication. However, with the development of the Internet, the anonymity of the Internet has facilitated the spread of rumors and expanded their influence. Especially in recent years, the media has always attached great importance to the effectiveness of crisis communication. Therefore, the timely dissemination of rumors in the process of communication will be very conducive to the smooth progress of the positive spread in the crisis. This article is based on the dissemination of results to consider how to sort out the rumor in the special communication environment, stop the wise men, the discourse initiative to return to the truth.